Looking to expand your business? Increasing international sales and building a loyal customer base is essential. But, at the heart of this lies translation. After all, without it, how can you expect to tap into other markets and ensure your business message is heard, and understood, by a new target audience? There’s plenty more benefits of translation for your business too. Here, I reveal why you should make it your priority going forward.
It will internationalise your brand
As mentioned above, by translating your business communications into a new target language you’re helping a new target audience to understand exactly what it is you do and your USP. This is essential if you want to convince them to buy from you. English might be a global language but if you really want to impress a new audience you need to communicate with them in a way they understand.
It boosts your sales
Adverts and international marketing materials aren’t the only documents that need to be translated. Your business website also benefits from being in a target language. One study even found that over 70% of consumers spend most or all their time on sites in their own language. A translated website won’t only attract customers to your site, but they’ll be less likely to leave. This has a direct impact on your sales. The same study found that 72% of consumers are more likely to buy a product that has information on it in their own language.
It strengthens your reputation
You only have to take a look at these examples where huge global companies got translation wrong to see how important quality translation is. For example, KFC’s famous slogan ‘Finger lickin’ good’ ended up as ‘We’ll eat your fingers off’ in Chinese. And Pepsi’s tagline ‘Come alive with Pepsi’ turned out to be ‘Pepsi can bring ancestors back from the dead!’ While these translation fails might provide a few laughs, for the brands themselves, it caused a few issues with their reputation. Not only does inaccurate translation make a business look unprofessional but it can convey that messaging and communication with customers isn’t a business priority.
It improves your brand value
It’s likely that there are businesses that offer what you do in your desired market. So, how can you show potential customers that you’re the best choice? Simple: by paying attention to the little details. More specifically, if you can provide engaging and quality content in your target customer’s own language, they’ll likely feel acknowledged. What’s more, consumers are becoming smarter in their choices and spend longer researching potential companies. If you can communicate your brand ethos and values, in their native language, you’ll likely stand out from the crowd.
It will protect your interests
A lot of legal issues arise from miscommunication – especially when privacy policies and terms of services have been poorly translated. When you don’t communicate these clearly to consumers, suppliers and global partners, there’s a risk that your business could be taken to court and sued in the worst-case scenario. Ensuring the accuracy of your translated business documents will save you from any hassle.
Translation isn’t just essential for getting your business message across to a new local market. It can, in fact, strengthen your image, cement an international presence, and keep your business name protected with factual and contextually correct information. That’s exactly what Aurea Translations has been helping businesses to do for years. What’s more, if you want to meet new cultures and globalise your business, I can help you to do it. Get in touch today and let’s take your brand to new places.